Our Story
Every piece of jewelry tells a story. Ours tells a story of "seven generations", a small village, golden dreams, and one bold decision that turned tradition into a revolution.
1951
The Beginning – A Spark in Shapur
In 1951, in a quiet village named "Shapur (Sorath)", my great-grandfather started something beautiful. With no machines, no big banners, and no luxuries—just bare hands, fire, tools, and skill—he began crafting made-to-order gold and silver jewelry. Every ornament he made was not just a product—it was a symbol of trust, made with his own two hands.
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This humble shop laid the foundation of "SKKL – Soni Karshanji Kurji Lodhiya", a name that would be whispered with respect across our village and nearby towns.
As time passed, my grandfather and father stepped in. They introduced 'ready-made jewelry', slowly evolving with the times. Yet, the soul of the business remained untouched—purity, hard work, and honesty.
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2014
My Steps into the Legacy
Growing up in this environment, I, "Hardik Lodhiya", always felt connected to our roots. After graduating with a BCA, I returned—not to take over, but to learn. I spent days and nights absorbing everything I could from my father and grandfather—understanding how designs were made, how customer trust was earned, and how every ornament had a deeper meaning.
But somewhere deep inside, I felt a desire to evolve.
I realized that to take SKKL into the future, I needed to bridge the old with the new. That’s when I went to "Hunner Sala in Rajkot", a renowned institute to learn modern jewelry-making techniques. It wasn’t just about machines—it was about understanding global trends, aesthetics, customer psychology, and precision.
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Reimagining the Store, Against All Odds
When I returned, I saw the store the same way it had been for decades—desi-style floor sitting, old furniture, and a setup that didn’t match the evolving tastes of modern customers.
I gathered the courage and proposed a renovation—new interiors, proper furniture, and a customer-friendly layout. But the idea wasn’t easy to digest.
"Shapur is a small town," they said. "People won’t understand this upgrade."
Even friends questioned it. "Why waste money in a place where customers don’t care about luxury?"
But my parents stood by me.
We took the risk.
We upgraded the store.
The result? Phenomenal.
Customers felt more welcomed, they stayed longer, browsed more, and most importantly—trusted us even more.
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2023
A New Dream – The Birth of Silver Ocean
While SKKL continued to grow, I started seeing a new trend emerging. People—especially the youth—were gravitating towards 'stylish, premium, imported 925 sterling silver jewelry'. Lightweight, trendy, affordable, yet elegant. This was something our current store wasn’t offering.
So I began researching. I studied the urban market, understood consumer behavior, visited different stores, and found the gap.
That’s when the idea struck:
What if we bring something completely new to Junagadh?
"A dedicated premium silver jewelry brand", inspired by global design but rooted in our values.
I wasn’t alone in this. My childhood friend, "Hemal Devani", who had seen my journey from day one, stood beside me like a pillar. He knew my passion, my fears, and my vision—sometimes even better than I did.
Together, we took the leap.
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2025
Opening Day – March 9, 2025
After months of preparation, deep research, and heartfelt effort, "Silver Ocean" opened its doors in one of Junagadh’s most prominent areas—Zanzarda Road.
We didn’t expect what happened next.
People flooded in.
Customers admired the designs.
They loved the concept, the ambiance, the service, and the heart behind every piece.
What was supposed to be a soft launch turned into a grand welcome by Junagadh’s people.
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Silver Ocean Today
Silver Ocean is not just a jewelry store.
It’s the voice of our legacy, retold in a modern language.
It is SKKL's timeless craftsmanship, reimagined in silver.
We offer imported premium 925 sterling silver jewelry, curated with elegance, shaped with love, and priced with honesty. Each piece reflects the journey of our ancestors, the strength of our values, and the dreams of the new generation.
This is just the beginning.
From a small workshop in Shapur to the vibrant streets of Junagadh—we are now ready to take Silver Ocean across India, and one day, across the world.
Because legacy should never fade.
It should shine even brighter with every generation.
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2025
Opening Day – March 9, 2025
After months of preparation, deep research, and heartfelt effort, "Silver Ocean" opened its doors in one of Junagadh’s most prominent areas—Zanzarda Road.
We didn’t expect what happened next.
People flooded in.
Customers admired the designs.
They loved the concept, the ambiance, the service, and the heart behind every piece.
What was supposed to be a soft launch turned into a grand welcome by Junagadh’s people.
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Where can I buy genuine 925 silver jewellery in Junagadh?
Silver Ocean is Junagadh's dedicated premium 925 sterling silver jewellery destination, located at Shop No. 5, Zanzarda Road, Junagadh, Gujarat 362001. Opened on 9 March 2025, the store carries forward a jewellery legacy that began in 1951 with SKKL — Soni Karshanji Kurji Lodhiya — in Shapur (Sorath).
What will I find in store?
- Certified 925 silver rings, earrings and necklaces for women
- Bold kadas and chains for men
- Krishna & spiritual pendants, silver rakhis and gift collections
- The Silver Ocean Atelier — custom-designed pendants, bracelets and fingerprint jewellery made to order with CAD approval
Why do customers trust Silver Ocean?
Every piece is certified 92.5% pure sterling silver and comes with a signed Certificate of Authenticity, complimentary gift packaging and a silver care card. Our Google rating stands at 4.9/5. In-store, you get free cleaning and sizing for life on Silver Ocean jewellery.
How do I reach the store?
We are on Zanzarda Road, one of Junagadh's most prominent shopping stretches, a short ride from Junagadh railway station and easily reachable from Girnar Road and the city centre. Serving customers from Junagadh, Keshod, Veraval, Rajkot and across Gujarat.
Phone / WhatsApp: +91 90230 97707
Email: info@silverocean.co.in
Can't visit? Everything ships free across India with Cash on Delivery from silverocean.co.in.